Dragons' Den star says 'don't give up day job' in brutal remark

During the latest episode of Dragons' Den, one of the investors was left less than impressed by two men.

On Thursday night, BBC viewers saw Peter Jones, Deborah Meaden, Sara Davies, Steven Bartlett and Touker Suleyman listen to different entrepreneurs pitch their creations to them in hopes of securing an investment.

However, this time they were joined by fitness guru Joe Wicks, who had previously starred as a guest Dragon. Speaking about his return, Steven joked that they didn't scare him off as he replied: "No you didn't scare me off, I loved it and I'm just really grateful you've invited me back.

"I thought you'd get me in once then kicked me out and say no, but I'm here so I'm ready to get going again, let's invest!"

During the show, people were introduced to Sam Fresco and Steve Wildish, the co-founders of a plant-based nutritional yeast seasoning called Notorious Nooch.

While speaking to the Dragons, the pair explained they wanted an £100,000 investment in exchange for 20% equity in their brand. However, after giving their pitch, it was clear the Dragons were unsure.

Explaining they've been running this for four years, the two men also revealed that they have their own design agency, which is very successful.

Commenting on the revelation, Steven said: "This is a side project, you're making one point something million doing something else.

"I don't blame you for not being focused because I wouldn't be if I was making one point something million somewhere else, so are we investing in your hobby?"

However, they disagreed with Steven, as they highlighted that they are focused and want to create something new and grow over the next few years.

It seems that many of the Dragons had an issue with their branding, and Deborah explained that collectively, the packaging is good, although their selling point of it being 'vegan friendly' wasn't clear. Joe Wicks seemed the most keen, despite not investing.

When it came to a decision, Touker said: "I'll tell you where I am. Most entrepreneurs that come in the Den are not in the position that you're in with a fall back. They come in here and it's their dream, they're passionate about it and that is it, it's either make or break in a lot of cases.

"I don't see that in you guys, you have something to fall back on, you're lucky. So, my advice is very simple, don't give up your day job! Stick to your day job because you might need that in the future, but this is not investable and for that reason, I'm out."

Sara agreed, saying the product had won her over but they failed to do so with their lack of passion. Sadly, none of the Dragons decided to invest in Notorious Nooch.

Dragons' Den is available to watch on BBC iPlayer.