After twenty-odd years of watching celebrities eat testicles, argue over rice rations and cry into campfire mugs, I can tell you one thing for certain: I know exactly who's going to win ITV's I'm A Celebrity 2025. Because the jungle crown has never really been about bravery or fame - it's about who the British public would most like to share a cuppa with.
This year's line-up is a classic mix of glitter and grit. We've got soap legends like Martin Kemp, models like Kelly Brook, sports icons like Alex Scott, and comedy veterans like Ruby Wax. But history tells us it won't be the boldest or the most camera-ready who wins - it'll be the one who feels the most real. The "fan favourite" versus "underdog" dynamic always decides it, and I've seen it play out enough times to spot the pattern from a mile away.
Let's start with Lisa Riley. The former Emmerdale star has every quality that turns a contestant into a national sweetheart: warmth, self-deprecating humour, and emotional honesty.
Viewers already adore her for her openness about grief and body confidence, and in a jungle full of media-trained personalities, that relatability is gold dust. Riley laughs easily, cries without shame, and seems like she'd be the first to give her campmates a pep talk when the beans run out.
Then there's Angry Ginge, the social-media wildcard who could pull off the ultimate underdog arc. The "I came here for chaos but found myself" journey is irresistible TV - the same emotional evolution that helped Scarlett Moffatt and Jill Scott capture the nation's hearts.
Alex Scott and Vogue Williams might dominate airtime early on, but they risk being too polished for a format that rewards flaws and funny moments over perfection.
As for Ruby Wax, she's a fascinating wild card - her razor-sharp wit could make her either camp mum or camp menace depending on the edit, but she'll likely deliver the year's best soundbites either way.
Every I'm A Celeb winner has three key ingredients: humour, heart and humility. Think Tony Blackburn, Harry Redknapp, Jill Scott - the ones who remind us that kindness and laughter count more than stunts or trial domination.
And if the producers throw in a few emotional letters from home or late-night campfire confessions, expect Lisa to shine even brighter. She's the beating heart of the camp before the public has even picked up their phones.
So if I were a betting person, my money's on Lisa Riley. She's got all three H's in spades.
She won't shout the loudest or chase the camera, but she'll win over the nation by simply being herself. In the jungle, that's the only formula that ever really works.
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